Racing toward a more sustainable future

Client

Virgin Racing

Deliverables

Brand Identity

Car Livery

Garage Branding

Team Kit

Website Design

Brand Guidelines

Sales & Marketing Materials

Stationary

Launch Event Branding

Overview

In early 2018 the renewable energy giant, Envision Energy Group acquired a majority stake in the leading Formula E Team, Virgin Racing. As a key supplier of green energy, they saw the importance of establishing a presence within the automotive sector and looked to the performance world of electric street racing as a way to do this.

 

As Head of Creative for Virgin Racing I was tasked with uniting both brands to form a new identity for the release of the new Gen 2 car ahead of Season 5.

The Season 5 Launch

Produced by Mob Film

The Livery

An integral creative element of any motorsport team. Designing a car livery is a deceptively complex process as it involves a huge number of considerations. I wanted to create an iconic design that would form the foundation of the team’s visual identity.

Garage

A flat-pack team HQ that travels from race to race. I designed a functional branding scheme designed to integrate seamlessly with both car livery and team kit.

Team kit

Stationary

Autograph cards, letterhead & business cards.

Digital

Website developed in collaboration with Make Agency.

Brand guidelines

A guide on how to use the new identity. 

The Launch Event

A private launch event held at the Virgin Racing Headquarters in Silverstone

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Eddy.studio

Freelance Design & Creative

hello@eddy.studio