Vintage feel with a modern twist
Client
Hasha Bikes
Deliverables
3 x Product Identities
3 x Paint Specifications
Overview
Hasha produce bespoke luxury eBikes that get you from A to B with a smile on your face. They had created a working prototype but wanted to launch the brand with three visual styles.
They had a vision of what they wanted but needed my help to turn these styles into a reality.
Prototype
The modern electric drivetrain integrates with the bodywork without compromising the vintage feel.
Terra
Volata
Mendez
Development
I was briefed with a series of moodboards outlining a direction for each style: Terra, Volata and Mendez. There were numerous iterations before arriving on three final designs.
These went into a specification document containing exact measurements and colours for painting and finishing.
