Vintage feel with a modern twist

Client

Hasha Bikes

Deliverables

3 x Product Identities

3 x Paint Specifications

Overview

Hasha produce bespoke luxury eBikes that get you from A to B with a smile on your face. They had created a working prototype but wanted to launch the brand with three visual styles.

​

They had a vision of what they wanted but needed my help to turn these styles into a reality.

Prototype

The modern electric drivetrain integrates with the bodywork without compromising the vintage feel.

Terra

Volata

Mendez

Development

I was briefed with a series of moodboards outlining a direction for each style: Terra, Volata and Mendez. There were numerous iterations before arriving on three final designs.

These went into a specification document containing exact measurements and colours for painting and finishing.