Spreading the word on climate change in NYC
Client
Virgin Racing
Deliverables
Branson's Race Suite & Helmet
Empire State Building Lighting Scheme
Innovation Summit Branding
Overview
Virgin Racing wanted to leave an impression on New York for the penultimate round of the 2016-17 Formula E Season. They planned various events for the race weekend with Sir Richard Branson aimed at promoting the team and their mission to create a more sustainable future.
I was tasked with deciding on how this would look.
Empire State Building
Lighting up the Empire State Building in the Team's colours to mark the reveal of a new 'reserve driver'.
Credit
Helmet Painter - Jens Musner Designs
Innovation Summit
A discussion highlighting the importance of businesses to lead the race against climate change.
