Someone is willing to pay you money for that thing. Even better still - you are able to make a profit.
Sounds like you’ve got yourself a business!
We live in a noisy world, full of stuff. Many startups fail because we simply don’t notice them.
So, what can you do about it?
Why? Because great brands have fans. Fans are customers who will go the extra mile to buy your thing and perhaps, even sell it for you.
They can make the difference between thriving or surviving against competition, recessions, global pandemic or just bad luck.
But maybe you enjoy the thrill of the revenue rollercoaster?
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Brand is a fancy word to measure how people feel about your business. And whether we like it or not, feelings influence choice.
Do you want people to choose your product, just because its the cheapest?
If how people feel towards your business is determined by the experience they have with it, then the goal should be better quality experiences and more of then.
Simple right? Not quite.
Humans are odd. Unlike chimps, the right story can completely reframe an experience.
The most successful brands in the world combine delightful experiences with powerful stories.
I’m a designer who believes that a bright future depends on the success of bright ideas.
I use know-how in product, branding, campaigns and good old-fashioned common sense to take your bright idea from zero to one and beyond.
I’ve worked with 20+ founders to boost traction during that slippery startup phase.
Currently, I’m working at Beryl to make cities more liveable.
9 out of 10 startups fail. Most never get started. 'Vision Club' is a newsletter focused on helping people to launch their ideas.
