Someone is willing to pay you money for that thing. Sounds like you’ve got yourself a business!
We live in a noisy world, full of stuff. Many startups fail because we simply don’t notice them.
So, what can you do about it?
Why? Because great brands have fans. Customers who will go out of their way to buy your thing, perhaps even sell it for you.
It's the difference between thriving and surviving.
It's a fancy word for a relationship, measured by how people feel. Whether we like it or not, feelings influence choice.
Do you want people to choose your thing just because it's the cheapest?
If someone's experience with your business determines how they feel about it, then the goal should be better quality experiences and more of them.
Simple, right?
Unlike our chimp cousins, a powerful story can completely transform how we experience something, for better or worse.
The most successful brands in the world combine delightful experiences with powerful stories.
I’m a designer who believes that a bright future depends on the success of bright ideas.
I use know-how in product, branding, campaigns and good old-fashioned common sense to take your bright idea from zero to one and beyond.
I’ve worked with 20+ founders to build brands and create fans.
9 out of 10 startups fail. Most never get started. 'Vision Club' is a newsletter focused on helping people to launch their ideas.
