I help startups 

...by turning bright ideas into brands.

I help people to launch and scale businesses in a way that gets noticed.

Because, who wants to be just another thing in a world full of things?


Creating product identities for an eBike startup.

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Motorsport Tickets

Redesigning a superior eCommerce experience.

Virgin Racing

Uniting Virgin Racing and Envision Energy to form a new Formula E Team.

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Who's eddy?

I'm a man on a mission to turn your consumers into fans.